Blocked by Nauru? Country’s wild Twitter account is crisis PR gone bad
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Published Saturday 20 February 2016 at 3:51am
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Australian and New Zealand tourists heading for Nauru yesterday found their visas had been cancelled, but that is not the only kind of visitation the island nation has blocked.

Yesterday’s move was not entirely surprising – Nauru houses Australia’s refugee concentration camps, which neither the local or Australian governments want the world to see. After the visa cancellations, the apparently-official @Republic_Nauru Twitter account tweeted: “Changes in visa policy implemented after ABC dishonestly entered country as tourist and failed to declare they were media.” The tweet, which the ABC says was wrong, was quickly deleted but later tweets maintained the accusation was true.

There is no denying Nauru has an image problem, and the Nauruan and Australian governments do not like criticism of the horrible things which go on there. Journalists have (mostly) been banned from entering the country, and yesterday’s extraordinary measure to keep other potential witnesses out was met with contempt by those with compassion.

But questions about priorities come to mind when those expressing their dismay on Twitter are blocked by the country’s official account. I have been blocked, and can think of only two possible reasons why. I liked this tweet:

… and retweeted this one:

Talk about a touchy country.

Or, maybe, a touchy PR company. Brisbane-based Mercer PR oversees the Nauru’s account and responded in a similar way late last year after releasing, at the republic’s request, the name of a refugee allegedly raped on Nauru. Correction (21:45): I have been informed the Nauru account is managed by the country’s government and is not overseen by Mercer. I apologise for the error.

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Crisis PR is usually gentle, intended to smooth relations with those upset. It seems Nauru has radical new approach: accuse wildly and block like a 13 year old. Of course we cannot be sure who is in control of the Twitter ban hammer – a particularly keen Nauruan public servant might be clicking away right. now. – but deleting tweets and blocking critics it is never a good look.

If Nauru and Australia put as much time into caring for refugees as blocking people from seeing anything, it is likely conditions on the island would not be bad enough to warrant secrecy. I would also argue PR money could be shifted to helping refugees, but I suspect Mercer is pretty cheap. (This last line was written prior to my being informed Nauru’s account is run by the government. I no longer have reason to make the joke.)

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Tags: australia australian politics mercer pr nauru public relations refugees social media twitter

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