Facebook Reactions: now you have to think before hitting Like

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Facebook has finally released its new Like button, and it’s a much bigger change than Twitter’s controversial Favourite button rebrand.

CEO Mark Zuckerberg announced Facebook’s new “Reactions” feature a little over an hour ago (no prizes for guessing where he published that announcement), describing it as “the new Like button with more ways to express yourself.”

It sure is – instead of liking a post, you can now respond by pressing a BuzzFeed-like “Love”, “Haha”, “Wow”, “Sad”, or “Angry” button. Simply hover over the Like button on desktop or long tap on mobile to bring up the options.

I’ve been trying out Reactions and am surprised by how difficult it is to decide which response to pick. Yes, you could just hit “Like” for everything as you always have, but, with the other options available, could liking a well-written sad post now be considered mean when “Sad” is now the more appropriate response?

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Like all social media changes, this is very much a first world problem. But it is worth remembering Zuckerberg is a man so wary of decision fatigue he wears the same clothes every day; it is surprising to see his social network going the other way.

Also interesting for those obsessed with social media is you still cannot “Dislike” a post – a complaint made by some users which likely prompted today’s change. I for one am glad there is no Dislike button – it would be as ambiguous as the Like button with added negativity. The last line of Zuckerberg’s announcement shows the happier side of today’s change:

“Love is the most popular reaction so far, which feels about right to me!”

What do you think of the new Like button? Do you Love it? Or does it make you Angry? Comment below. Or on Facebook. Whatever you Like.

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